Original Research
Financial Benchmarks
Compare your startup's metrics to industry benchmarks compiled from analysis of 1,000+ companies. Data-driven insights to inform your financial strategy.
Agency Financial Benchmarks 2026
Median agency revenue per employee is $100-200K with 60-75% utilization. Financial benchmarks for agencies by size and type.
Agency Operating Margin Benchmarks 2026
Median agency operating margin is 15% with $165K revenue per employee. Benchmarks by agency type, utilization rates, and client concentration.
AI Tooling Spend Benchmarks 2026
Median startup spends $340 per employee per month on AI tooling in 2026 — up 3.4x from 2024. Benchmarks for LLM API, coding agents, and AI SaaS by stage.
AI/ML Startup Benchmarks 2026
Median AI startup burns $180K/month at Series A with 120% YoY revenue growth. Benchmarks for burn rate, margins, and funding by stage.
B2B SaaS Sales Cycle Benchmarks 2026
Median B2B SaaS sales cycle is 42 days for deals under $25K ACV. Benchmarks for cycle length, win rates, and close rates by lead source.
Chargeback Rate Benchmarks 2026: Thresholds by Industry
Visa flags merchants at 0.9% chargeback rate. Ecommerce averages 0.5-1.5%, SaaS 0.1-0.5%. Benchmarks, thresholds, and what happens when you exceed them.
CleanTech Financial Benchmarks 2026
CleanTech capital intensity averages $3-8M to first revenue with 35-55% gross margins. Growth rates, funding patterns, and margins by segment.
Construction Margins 2026: 5% Net Profit Is Average
Construction net profit averages 5% with 25-40% overhead. Compare margins, backlog ratios, and costs vs 400+ firms.
Consulting Firm Benchmarks 2026
Senior consultants bill $175-350/hr with 65-80% utilization. Profit margins, bill rates, and revenue benchmarks for consulting.
Cybersecurity SaaS Benchmarks 2026
Median cybersecurity SaaS gross margin is 72-78% with $45K average deal size. Benchmarks for revenue, growth, and CAC by company size.
D2C Ecommerce Financial Benchmarks 2026
Median D2C brand operates at 38% gross margin with $52 CAC and 1.6x LTV/CAC. Margin, CAC, AOV, return rate, and contribution benchmarks for direct-to-consumer.
Developer Tools Benchmarks 2026: PLG, NDR & Margins
Median free-to-paid PLG conversion is 3%. Net dollar retention hits 120-140% for top devtools, with gross margins of 80-90%.
E-Commerce Financial Benchmarks 2026
Median e-commerce gross margin is 35-50%; conversion rates average 1.5-3.5%. Financial benchmarks across margins, AOV, and CAC.
Edtech Benchmarks 2026: ARPU, Retention & Seasonality
B2C edtech retention averages 40% annually vs 85% for B2B. ARPU ranges from $10/mo (consumer) to $2,000/mo (enterprise).
Fintech Benchmarks 2026: How Your Metrics Compare
Fintechs take 2-3% per txn with 3-5x LTV/CAC. Compare your margins, CAC, and compliance costs vs 2026 fintech medians.
Founder Salary Benchmarks 2026: Pay by Revenue Stage
Median bootstrapped founder at $25K MRR pays themselves $5K/month. Funded founders take $8K at the same revenue. Benchmarks by stage, industry, and funding.
Freelancer & Solopreneur Income Benchmarks 2026
Median freelancer income is $78K with 35% profit margins. Income benchmarks by specialty, hourly rates, and annual earnings distribution.
Gaming Industry Financial Benchmarks 2026
Median mobile game ARPU is $0.50-2.00/month with 25-35% Day-30 retention. ARPU, DAU/MAU, retention, and monetization benchmarks by platform.
Healthtech Benchmarks 2026: Margins, CAC & Sales Cycles
SaaS healthtech gross margins average 70%. Enterprise sales cycles run 9-18 months with CAC of $200-800 across segments.
HR Tech SaaS Benchmarks 2026
Median HR tech ARPU is $8-15 per employee per month with 90-95% gross retention. Benchmarks for churn, NRR, growth, and ARPU.
InsurTech Financial Benchmarks 2026
Median InsurTech loss ratios range 60-75% with revenue per policy at $800-2,500. Key metrics across P&C, life, and health verticals.
Legal Tech Benchmarks 2026
Median legal tech ACV is $25-60K with 68-75% gross margins and 40-70% YoY growth. Benchmarks for deal size, margins, and adoption.
Logistics Tech Benchmarks 2026
Median logistics tech take rate is 8-15% with 35-50% gross margins. Benchmarks for revenue, unit economics, and margins by segment.
Marketplace Benchmarks 2026: Take Rates, GMV & Unit Economics
Median marketplace take rate is 15-20% for services. GMV, liquidity, and CAC benchmarks across seed to Series B marketplace startups.
Media & Entertainment Financial Benchmarks 2026
Median streaming ARPU is $8-15/month with 4-7% monthly churn. Subscriber metrics, content costs, and revenue benchmarks by media segment.
Multi-Entity Business Benchmarks 2026
Median serial founder operates 2.3 entities with 65% revenue in primary business. Benchmarks for entity count, overhead, and time allocation.
PLG vs Sales-Led Benchmarks 2026
PLG companies hit $1M ARR in 9 months vs 22 for sales-led, but burn $0.92 per $1 ARR vs $1.85. CAC, payback, NRR, and unit economics compared by motion.
Profit Margins by Industry 2026: SaaS to Restaurants
SaaS gross margin hits 75%; restaurants net 3-9%. Median profit margin data across 6 industries from 1,000+ companies.
PropTech Financial Benchmarks 2026
Median PropTech gross margins are 55-65% with 30-45% YoY growth. Revenue models, market sizes, and margins by real estate tech segment.
Restaurant Profit Margins 2026: 3-9% Net by Concept
Average prime cost is 60%. Food runs 25-35%, labor 25-35%. Net profit margins by concept type from QSR to fine dining.
SaaS Burn Rate by Stage 2026: Pre-Seed to Series B
Median burn multiple is 1.5-2x. Burn rate data from $25K/mo (pre-seed) to $600K/mo (Series B) across 500+ SaaS companies.
SaaS Churn Rate Benchmarks 2026
Median SaaS monthly churn is 3-5% at Series A; SMB annual churn hits 31-58%. Churn benchmarks by stage, segment, and type.
SaaS Marketing Spend Benchmarks 2026
Median SaaS marketing spend is 30-40% of revenue at Series A. Benchmarks for CAC by channel, budget allocation, and team size.
SaaS Revenue Benchmarks 2026
Median Series A MRR is $100-500K with 5-10% MoM growth. Revenue benchmarks by stage, growth rate, and retention.
SaaS Tool Spend Benchmarks by Stage 2026
Pre-seed companies spend under $500/month on SaaS tools. By Series A that jumps to $2K-8K. Benchmarks by stage and category across 500+ startups.
Series B Financial Benchmarks 2026
Median Series B SaaS hits $14M ARR with 65% YoY growth and 18-month payback. Burn, ARR, growth, retention, and efficiency benchmarks for Series B startups.
Small Business Cash Reserve Benchmarks 2026
Median small business holds 27 days of cash reserves. Benchmarks by revenue size, industry, and cash-to-revenue ratios.
Startup Overhead Cost Benchmarks 2026
Median startup G&A is 18% of revenue at Series A. Benchmarks for overhead costs including rent, legal, insurance, and compliance.
Startup Runway by Stage 2026: How Long Is Enough?
Post-seed median runway is 18 months; Series A targets 24. 400+ startups on burn, runway, and when to raise next.
Subscription Billing Benchmarks 2026
Average failed payment rate is 7.2% with 55% dunning recovery. Benchmarks for billing failures, involuntary churn, and annual vs monthly splits.
Interactive Tools
Find Your Percentile
Enter your metric, see where you rank against peers in your segment. All 10 tools use publicly sourced benchmark percentiles (P10–P90).
Gross Margin by Industry
11 industries, P10–P90
CAC by Stage & Segment
4 ACV tiers
LTV:CAC Ratio Benchmark
4 business models
NRR by ARR Band
Pre-$1M to $50M+
Monthly Churn Percentile
4 customer segments
Sales Cycle by ACV
5 ACV tiers
Payroll % of Revenue
9 industry + stage segments
Software Spend per Employee
5 company-size bands
Rent % of Revenue
8 industries
Rental Cap Rate by Market
4 market tiers
About Our Benchmarks
Our benchmarks are compiled from analysis of financial data from 1,000+ companies, combining public company filings, industry reports, and aggregated private company data. We use median values to reduce the impact of outliers. Benchmarks are updated quarterly to reflect current market conditions. Data should be used as directional guidance rather than absolute targets—your specific context matters.
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