Subscription Revenue Audit Tool
Audit your subscription tiers for revenue concentration risk, churn impact, and pricing power. Get actionable insights to optimize your pricing structure.
Your Subscription Tiers
Add 1-10 pricing tiers. Your data stays in your browser.
How It Works
Add Your Tiers
Enter each subscription tier with price, customer count, churn rate, and annual billing split.
See the Analysis
Get revenue breakdown, concentration risk (HHI), weighted churn, and pricing power score.
Act on Risk Flags
Address red and yellow flags to reduce concentration risk, lower churn, and capture more annual billing revenue.
What We Analyze
Revenue Concentration (HHI)
The Herfindahl-Hirschman Index measures how concentrated your revenue is across tiers. Above 4,000 = high risk, meaning one tier dominates your revenue.
Weighted Average Churn
Churn weighted by each tier's revenue contribution gives you a more accurate picture than simple average churn across tiers.
Revenue at Risk
Projects how much revenue you stand to lose from churn over 12 months, compounded monthly per tier.
Annual Billing Uplift
Estimates the revenue improvement from converting monthly subscribers to annual plans, factoring in better retention rates.
Pricing Power Score
Composite score (0-100) based on tier count, price spread between tiers, revenue distribution, and churn levels.
Example: 3-Tier SaaS Audit
A B2B SaaS company with three pricing tiers runs the audit to identify risks before adjusting pricing. Read our full SaaS pricing strategy guide for optimization tactics.
Input Tiers
Key Findings
The audit reveals that the Pro tier dominates revenue at 48%, and the Starter tier has high churn dragging down the weighted average. The company should focus on reducing Starter churn and increasing annual billing adoption across all tiers.
Who Should Use This
SaaS Founders
Understand your revenue structure and identify hidden risks before they impact growth or fundraising.
Product & Pricing Teams
Validate pricing strategy, identify tier gaps, and quantify the impact of pricing changes on total revenue.
Revenue Operations
Monitor revenue concentration, churn by tier, and annual billing mix to keep the business on track.
Frequently Asked Questions
What is a subscription revenue audit?
A subscription revenue audit analyzes your pricing tiers to identify concentration risk, churn impact, and billing optimization opportunities. It calculates metrics like HHI (Herfindahl-Hirschman Index) for concentration and weighted churn to give you a complete picture of your revenue health. Use it alongside the customer LTV calculator for deeper analysis.
What is the HHI concentration index?
The Herfindahl-Hirschman Index (HHI) measures market concentration by summing the squared revenue shares of each tier. A score below 2,500 indicates low concentration (healthy). Between 2,500-4,000 is moderate. Above 4,000 means one tier dominates your revenue, creating risk if that segment underperforms.
Why does annual billing matter?
Annual billing improves cash flow, reduces churn (annual customers churn 30-50% less than monthly), and increases revenue predictability. Companies with 50%+ annual billing typically have stronger financial health scores. See our pricing strategy calculator to model the impact of billing changes.
How is pricing power score calculated?
Pricing power is scored 0-100 based on: number of tiers (3+ is ideal), price spread between lowest and highest tier (5x+ spread captures more segments), revenue concentration (lower is better), and weighted churn rate (lower means customers accept your pricing). A score above 70 indicates strong pricing architecture.
How many pricing tiers should I have?
Most successful SaaS companies offer 3-4 tiers. Fewer than 3 leaves money on the table from customers willing to pay more. More than 5 creates decision paralysis. The key is having clear differentiation between tiers with a price spread of at least 3-5x from lowest to highest. Learn more in our SaaS pricing strategy guide.
Is my pricing data stored or shared?
No. All calculations run entirely in your browser. Your pricing and revenue data is never sent to our servers. The only data we store is your email address if you opt in to receive the audit report.
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Automate Your Revenue Audits
Connect Stripe to get real-time revenue audits, concentration alerts, and churn analysis updated automatically.